Asam Beauty
2023 // ACHT // art direction, design
Alternative visual direction created during the campaign’s pitch phase. Designed to explore a higher-end, edgier atmosphere for the brand’s four product worlds.
Features original concept styleframes and recent motion explorations alongside the final aired commercial for reference.
Aired Version & Conceptart
Credits (aired TVC)
Agency: Jung von Matt/Neckar
Production: IAM Image
Director: Julian Ticona Cuba
Exec Producer (ACHT): Nadine Gilardoni
Exec Producer (IAM): Marc Strass
Postproducer (ACHT): Anastasia Wirt, Cerik Delatouche
Art direction, Design: Andre Ljosaj
3D Artist, Previz:
Valentin Grünberg
CGI Artists & Compositing: Noisegraph
Online: Markus Wellmann
Sounddesign: Julian Lindenmann
Music (DC): Krampfhaft