Audi - A Sharper Drive
2011 // PARASOL ISLAND // art direction, design
For Audi’s “A Sharper Driver”, I developed styleframes and concept art exploring the idea of a salt desert behaving like paper. Inspired by the campaign concept, I imagined an invisible blade — God’s scalpel, quite literally ;) — cutting through the landscape, revealing layers beneath the surface. The idea carried through into further styleframes, including the interplay of paper layers and shadows across the car.
Concept art and styleframes developed at Parasol Island.
Stylframes pitch round 01
Credits
Client: Audi AG Agency: Philipp & Keuntje Creative Director: Diether Kerner
Art Director: Jan Gericke
Producer: Sandra Niessen, Axel Leyck
Production: Parasol Island
Director: Philip Hansen, Danny Ruhlmann
DoP: Danny Ruhlmann Executive
Producer: Moritz von Schrötter
Senior Film
Producer: Lena Breidenbach
Post Producer: Niels Rinke, Lena Breidenbach
Service Production: Slim Pictures
L.A. Service Producer: Tom Weissferdt Precision Driver: Mike Johnson
Heli Pilot: Peter McKernen
Editor: Nathalie Pürzer
Conform & Finishing: Stephan Krause Executive Creative
Director: Charles Bals
Creative Directors: Oliver Navarro, Hans Schultheiss
Designer: Sebastian Onufszak, André Ljosaj
Previz Artists: Dino Figuera, Oliver Navarro, Philip Hansen
VFX Supervisor: Philip Hansen
Lead Animation Artist: Dino Figuera
Scene Setup: Dino Figuera, Paul Dreisen, Kay Poprawe, Joschka Herrlich, Robert Joosten
TD: Dino Figuera, Robert Joosten, Dirk Bialluch Senior Lighting/Shading Artists: Christian Wallmeier,Paul Dreisen, Kay Poprawe, Oliver Markowski,
Lighting/Shading Artists: Joschka Herrlich Texturing Artist: Bardia Afchar
Lead Compositing Artist: Gregory Chalenko Compositing Artists: Jonas Uebelin, Falko Paeper, Sascha Reinholz, Elmar Weinhold, Junior Comp: Fabian Grodde, Wilfried Kaiser
Lead Matchmoving: Christian Wallmeier Matchmoving: Sascha Reinholz, Elmar Weinhold, Falko Paeper, Wilfried Kaiser Typography / Motion-Design: Heike Mauer Music: Jonathan Wulfes