NUTELLA - Unique
2018 // SEHSUCHT // design lead
Visual concept and motion direction for Nutella's special edition release. The project focused on extending static 2D label graphics into animated visual elements that interact with live-action footage.
Responsible for styleframe development, defining animation behaviors, and directing the animation team throughout execution.
Credits
Client: Ferrero Deutschland
Agency: Zum Goldenen Hirschen
Creative Direction: Holger Pfeifer
Copy: Simon Raab
Head of Production: Dietmar Zielke
Account Direction: Louisa Nix
Production Studio: Sehsucht
Director: Ole Peters
Exec. Producer: Jan Tiller
Producer: Frauke Fudickar
Edit: Jörn Falldorf
Design Lead: Andre Ljosaj
Design: Axel Brötje, Sebastian Onufszak
Motion Design: Philipp Brates, Franz Ferdinand Kubin, Matthias Lein, Conrad Ostwald, Arjen van der Wal
Compositing: Christian Reimann, Andreas Wilcken
Color Grading: Rainer Bültert
Music: Not A Machine, Berlin
Sound Mix: Loft Studio